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LunyrAdecentralizedworldknowledgebaseonEthereumdrivenbyeconomicincentivesLunyrInc.ArnoldPhamandAndrewTranWhitePaperVersion2.5.0July2017ThisdocumentisforinationalpurposesonlyanddoesnotconstituteanofferorsolicitationtosellsharesorsecuritiesinLunyrInc.oranyrelatedorassociatedcompany.Anysuchofferorsolicitationwouldonlybemadebyaconfidentialofferingmemorandumandinaccordancewithapplicablesecuritiesandotherlaws.PleasereadtheimportantRiskDisclosuresattheendofthisWhitePaper.LunyrmaymakechangestothisWhitePaper.PleasevisitLforthemostrecentversion.1TableofContentsTheTeamAbstractMarketVisionLunyrAPIArtificialIntelligenceVirtualRealityAugmentedRealityProblemCentralizationCensorshipInaccuracySolutionDecentralizationTokenIncentiveSystemMandatoryPeerReviewPlatDesignPeerReviewAppTokensDisputeandResolutionLUNPoolAdvertisingRoadmapMilestonesCrowdsaleCrowdsaleSummaryInitialLUNSupplyDistributionCrowdsaleTokenContractGuidelinesSecurityAuditFundingUsageBreakdownDISCLAIMER2TheTeamTheLunyrteamconsistsofserialentrepreneurs,technicalleaders,andsuccessfuladvisors.Eachcoreteammemberhascofoundedatleastonestartup.Alltogether,theteampossessesthecapabilitiestonotonlybuildtheproject,butalsocreateandgrowaviablebusiness.TheleadershipteamactivelycontributestotheEthereumcommunityandorganizesthesecondlargestEthereummeetupinSiliconValley.ArnoldPham|CofounderCEOArnoldcofoundedLeandigestInc.,aSiliconValleyshy;basedtechstartup,asCEO.HestartedprogramminginCattheageofeight,andlateron,wasanevangelistofBitTorrentandBitcoin.AsanEthereumactivist,heorganizesEthereumDevelopersCommunity,thesecondlargestEthereummeetupinSiliconValley,wherehealsoteachesdecentralizedapplicationdevelopment.HegraduatedfromUniversityofCalifornia,LosAngelesandUniversityofPennsylvania.AndrewTran|CofounderCOOAndrewcofoundedLeandigestInc.asCOO.Priortothat,hehadbuiltaninsurancebusinesswithover10MMinsales.Beforeentrepreneurship,AndrewworkedasaProjectManager,andlater,AccountcutiveatOraclewhereheclosedthelargesteverhardwaredealfortheirsmallshy;mediumbusinessdivision.HeholdsaB.S.inComputerSciencefromUniversityofCalifornia,LosAngelesandanMBAfromUniversityofCalifornia,Davis.3ChristopherSmith|CofounderCTOChristopherwastheCofounderCTOofBitMesh,adecentralizedplatthatenablesuserstosharetheirinternetconnections.HehasdevelopedalgorithmsforInternetofThingsandDeepLearningapplications.Christopherpossessesoversevenyearsofexperienceasasoftwareengineer.HewasaPhDcandidateinComputerScienceatUniversityofCalifornia,SantaCruzandholdsanM.S.andB.S.inMathematicsandComputerScience.Dr.GregColvin|TechnicalAdvisorDr.ColvinworksontheEthereumVirtualMachineEVMforEthereumDEV.HisworkincludespushingtheboundariesofEVMperanceandevolvingtheEVMarchitectureandEthereumspecification.Greghashaddecadesoftechnicalexperienceinventingalgorithms,designingsystems,andprogrammingapplicationsandservers.Hisexperienceincludesbuildingandleadingworldclassteams.AlexLeverington|TechnicalAdvisorAlexhasbeeninvolvedwithEthereumasacoredevelopersincetheverybeginning.HeworkedatETHDEV,wherehearchitectedandprogrammeddevp2p,EthereumsunderlyingP2Pprotocollayer.AlexhasalsomadekeycontributionsinEthereumencryptionandsecurity,primarilytouchingthevariouscommunicationsprotocols.Heremainsactiveintheprotocolsteeringgroup.4GrantFondo|LegalCounselAsapartneratGoodwinProcterLLP,Grantspecializesindigitalcurrency,blockchaintechnology,andsecuritieslitigation.HeisanexperiencedfederalprosecutorandaerAssistantU.S.AttorneyintheNorthernDistrictofCalifornia.GrantistheCoshy;ChairofGoodwin’sDigitalCurrencyBlockchainTechnologyPractice,andsitsontheboardoftheDigitalCurrencyandLedgerDefenseCoalitionasafoundingmember.AbstractLunyrpronounced“lunar”isanEthereumshy;baseddecentralizedcrowdsourcedencyclopediawhichrewardsuserswithapptokensforpeershy;reviewingandcontributingination.Weaimtobethestartingpointoftheinternetforfindingreliable,accurateination.Ourlongshy;termvisionistodevelopaknowledgebaseAPIthatdeveloperscanusetocreatenextgenerationdecentralizedapplicationsinArtificialIntelligence,VirtualReality,AugmentedReality,andmore.MarketAstrategiccomponentoftheLunyrplatisitsadvertisingsystem,whichallowsforthepurchaseofadvertisingontheplatusingLunyrtokens“LUN”.AlthoughtheLunyrplatisuniqueinitsdesign,decentralization,andvision,itcanbecomparedtoWikipedia.WikipediatodayranksasthesixthmostvisitedsiteintheworldaccordingtoAlexarankings.Itattracts470millionuniquevisitorswhoviewover19billionpagesper1month.EstimatingtheamountofadvertisingrevenueWikipediacouldgenerateif2itallowedadvertisingonitspagesprovidescluestothepotentialdemandforLUN● In2006,JasonCalcanis,thecofounderofWeblogs,Inc,whichwasacquiredbyAOL,publishedanarticleaboutWikipediaestimatinganannualadvertisingrevenuepotentialof100MM.31AlexaisanAcompanythatprovidescommercialwebtrafficdataandanalytics.2Band,Jonathan,andGerafi,Jonathan.2013.“Wikipedia’sEconomicValue.”Rochester,NYSocialScienceResearchNetwork.3Calcanis,Jason.Wikipedialeaves100MonthetableorPLEASEJimbo,reconsider–mediaphilanthropycouldchangetheworld.C.28Oct.2006.5● In2008,BusinessIperedananalysisofWikipediaandarrivedatanannualadvertisingrevenuepotentialof350MM.4● In2011,VincentJuhelpublishedathesisaboutWikipediaforHECParis,andarrivedatanannualadvertisingrevenuepotentialof1.6billiondollars.5VisionWewillinitiallyfocusonfineshy;tuningthesystemtoimproveaccuracy,increasecontent,andgrowreadership.Oncetheknowledgebasematures,wewillattractawideraudiencebyencouragingcontributionsofnearrealshy;timedataonworldeventsandtranslationsinmultiplelanguages.Ultimately,Lunyrintendstoestablishitsbrandgloballyasareliable,accuratedecentralizedknowledgebase.Takingitastepfurther,wewillgrowtheecosystembydevelopinganAPIthatwillattractdevelopers.ThisLunyrAPIwillallowdeveloperstousetheknowledgebaseasabackboneforcreatingnextgenerationdecentralizedapplicationsinArtificialIntelligence,VirtualReality,AugmentedReality,andmore.LunyrAPITheLunyrAPIholdspromiseforsignificantlychangingexistingbusinessmodelsandcreatingnewones.TheEthereumblockchaincurrentlyhasnoknowledgeoftherealworld,yetmostusefulapplicationsrequirerealworldination.ThroughtheLunyrAPI,decentralizedapplicationswillbeabletotapintotheknowledgebaseandgrabaccuratedataonrealworldeventsandination.Thisleadstoimmediatebenefitsfor4http//
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