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YouLive Whitepaper YouLive Team Version V1.0.4 February 6, 2018 Foreword We are an Influencer in the live broadcast industry, as well as an enthusiast of virtual currency, and more as a believer in the decentralized world. In the real world, during content sharing on the live plat, we have found many unreasonable facts which we had to endure, for example The Monopoly Live Plat and the Influencer agencies gained most of the Viewers’ spending through unequal distribution model. The Influencers, as individuals on a large number of webcasting plats, they were forced to accept the various levels of exploitation by the different plats while undergoing long-term live broadcasts and under intense work pressure. As a Viewer, you may have given a 1-dollar gift to your favorite Influencer, but eventually she / he may only get 20 cents. The Influencers gained a lot of Internet traffic for the live broadcast plat by sharing high quality content, and the plat grabbed a huge amount of advertising revenue with content and massive data, but the Influencers did not benefit from it. When the Advertisers want to delivery advertisement through an Influencer, they can hardly negotiate directly with the Influencer for the prices of advertisements but may have to raise the advertising costs through the intermediary links such as the live plat and agencies. This is very unfair In the virtual currency world, we firmly believe that blockchain technology will certainly change the value exchange of mankind, and we expect more believers to join in and build a community that is large enough. However, since the publication of the White Paper by Satoshi Nakamoto, the community mainly consisted of Geek and miners; as technology developed, more and more projects based on the upgrading of blockchain technology emerged and communities developed, the number of members was also on the rise, but mainly in the context of Geeks, digital world fans and investors. We are involved in a number of blockchain projects to support community development, but to this day, the blockchain world does not yet have a community of sufficiently large membership, that is, the real mass community. In short, the underlying technology in the blockchain is constantly evolving, what issues should be addressed in the direction of technology and how to get healthy development of the entire ecosystem require a sufficiently large number of community members to verify, finding problems during the engagement, then solving the problems, and gradually ing virtuous cycle for the development of the decentralized world. Fortunately, at the same time, improvements in Internet bandwidth technology and smartphone perance provide a good foundation for live Internet streaming. We would like to see a qualitative leap forward in the blockchain industry if the upgrade of blockchain technology can be conducted in a live broadcast community where the general public is widely involved. So, YouLive was born, it would be a decentralized community of tens of millions / hundreds of millions of members and a Decentralized Live Plat dominated by community members. Table of Content 1 YouLives Vision and Mission .........................................................................................................1 1.1 Vision ......................................................................................................................................................................... 1 1.2 Objectives ................................................................................................................................................................ 1 1.3 Value-based Transmission System .................................................................................................................. 2 2 YouLive Ecosystem ..........................................................................................................................3 2.1 Current Status of Live Broadcast Industry and Pain Points ................................................................... 3 2.1.1 Current Status of Live Broadcast Industry ................................................................................................ 3 2.1.2 Industry Pain Points .......................................................................................................................................... 5 2.2 New YouLive Ecosystem ...................................................................................................................................... 6 2.2.1 What is the YouLive Ecosystem .................................................................................................................. 6 2.2.2 YouLive Ecosystem Operation Mechanism .............................................................................................. 7 3 YouLive Implementation Path .......................................................................................................8 3.1 Current Technology System ............................................................................................................................... 8 3.1.1 Technical Composition..................................................................................................................................... 8 3.1.2 Modular Open Plat .................................................................................................................................. 9 3.2 Function Realization .......................................................................................................................................... 11 3.2.1 Client Live Function System ........................................................................................................................ 11 3.2.2 Taking Influencer Operating System as Example ................................................................................ 11 3.2.3 Taking Payment System as Example ........................................................................................................ 11 3.2.4 Taking Ads Shop as Example ...................................................................................................................... 12 4 Technical Features ....................................................................................................................... 12 4.1 Plat Technology Layer ............................................................................................................................. 12 4.2 Technical Features .............................................................................................................................................. 13 5 Token Economics.......................................................................................................................... 14 5.1 Token Economics ................................................................................................................................................ 14 5.2 Community Ecosystem Development Forecast ....................................................................................... 14 6 YouLive Project Tokens Exchange Plan and Use Plan ............................................................. 16 6.1 Project Tokens Plan............................................................................................................................................ 16 6.2 Use Plan ................................................................................................................................................................. 17 7 Technology Evolution Streaming Media Underlying Development ................................... 19 8 Roadmap .................................................................................. Error Bookmark not defined. 9 Founding Team ............................................................................................................................. 21 9.1 Founding Team .................................................................................................................................................... 21 9.2 Advisory Team continuing to increase .................................................................................................... 22 9.3 Investment Institutions continuing to increase ................................................................................... 23 10 Follow-up Operations and Governance.................................................................................. 26 10.1 YouLive Foundation and Governance Architecture............................................................................. 26 10.2 Third-party Auditing Agencies .................................................................................................................... 26 11 Risk Disclaimer........................................................................................................................ 27 12 Contact ........................................................................................................................................ 27 1 1 YouLives Vision and Mission 1.1 Vision YouLives vision is to build the worlds first truly decentralized live broadcast social plat through blockchain technology and to achieve real-time sharing, social and circle building with community-based autonomy, allowing all participants to directly obtain the value affirmation from each other in the ecosystem through subversive value recognition and value allocation mechanism. YouLive focuses on Influencers and Viewers, allowing the community participants’ payment and rewards to be fair, reasonable and free from exploitation in a decentralized and trustworthy way. YouLive will completely reshape the operating model of existing live broadcast industry and trans the economic incentive system itself into a system that can circulate within the system to create a completely decentralized community ecosystem. YouLive will be a completely open community ecosystem that transcends borders and has super communities with tens of millions / hundreds of millions of members, and each community participant can get the corresponding value expression. 1.2 Objectives Around the YouLive community, community members are empowered to the appropriate rights / rewards Influencer The Influencer gets 100 of the gift income from Viewers fans, as well as all other income; The Influencer is empowered to set rules for their own live broadcast space, including the choice of advertiser type, the type and number of Viewers fans, the Viewer fan feedback mechanism, and so on; The Influencer is empowered to choose service providers, including agency services, offline advertising services, talent training services, beauty services, and so on. 2 Viewer The Viewers can be rewarded for community development by participating in community activities; The Viewers can gain advertising revenue share. 3rd Party Service Providers 3rd Party Service Providers are free to sell their own technical achievements or provide services to the Influencers / Viewers; They get paid directly for service delivery. Advertiser / Sponsor The Advertiser / Sponsor can freely choose the business cooperation with the Influencers according to their influence. The Advertiser / Sponsor can reduce intermediate costs. 1.3 Value-based Transmission System Figure 1 Community Value-based Transmission System 3 2 YouLive Ecosystem As an experiment of using virtual currency on a large scale, the characteristics, such as instantness, interactivity, high frequency and virtuality must be met, and the live broadcast plat is the best application scenario to meet the above requirements. YouLive will build a decentralized live broadcast plat through technical means aiming to serve the entire community, so that the transactions among community members are decentralized, trustworthy and cannot be tampered with. 2.1 Current Status of Live Broadcast Industry and Pain Points 2.1.1 Current Status of Live Broadcast Industry The global live broadcast industry is in a period of rapid development, and the market size is expected to increase from 30 billion U.S. dollars to 100 billion U.S. dollars by 2017-2020. Young people worldwide have strong demand for mobile social networking and video content. Among them, the strongest demand is in Asia and North America. According to eMarketers forecast, social network penetration rate in Internet users in Southeast Asia is the highest in the world Live broadcast has strong interactivity for more crowds, the Viewers can find like-minded friends in the live broadcast; with its strong sociability, in combination with the situation in Southeast Asia, live broadcast is very popular. After the development during 2015-2017, the users’ dependency and use of live broadcast software has become a habit. According to Cheetah Labs survey, regarding the time of watching live broadcasts, the users who watched live broadcast only 1-2 days per week accounted for the highest proportion, reaching 36, while the users who watched live broadcasts more than 3 times per week accounted for 49; 82 watched the live broadcasts every day for less than 2 hours. 4 Figure 2 Live Broadcast Users’ Viewing Time In the live broadcast community ecosystem, the granting of rewards by users is one of the most common interactive behaviors, according to statistics, the proportion of users having the behavior of granting reward / gift-giving is not low, 34 of users have granted rewards. Figure 3 Live Broadcast Users’ Rewards Statistics The amount of rewards by the users is not low, the users will grant rewards from 1 Yuan to several thousand Yuan during each time of watching. 5 Figure 4 Users’ Rewards Amount during Live Broadcasting 2.1.2 Industry Pain Points The pain point in the industry is mainly reflected in the unfair distribution mechanism, and the individuals value has not been fairly reflected. Lets analyze the current live broadcast plat gift revenue distribution process from the perspective of the Influencer main value creator of the entire industry If a Viewer fan hopes to grant / give a favorite Influencer virtual gift valued at 100 Yuan Step 1 The Viewer will recharge 100 Yuan to the live broadcast plat, converting into a virtual gift valued at 100 Yuan and give it to the Influencer; Step 2 The plat will get the recharge income of 100 Yuan, according to the revenue sharing rules, the Influencers agency will get the shared revenue; Step 3 The agency will then allocate the revenue with the Influencer according to the corresponding income distribution agreement. Step 4 The Influencer will eventually get 20-30 Yuan. More importantly, there is still institutional exploitation in this pr
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